U mad? Or just hungry?

 

Normal humans make about 35k decisions on a typical day — and whether or not they’re good ones depends a lot on what our stomachs say.

You’re probably familiar with the idea of “decision fatigue” — the idea that each decision we make pulls from a single, limited pool of energy. But, how big of a pool we start from, and how fast we drain it, is impacted by a bunch of factors.

And recognizing when our “decision tank” is running low is crucial to making good judgments. AKA, not yelling at Sven, the intern, for bringing you a latte with 2% milk instead of soy.
HALT in the name of Sven

Human behavior expert Melody Wilding suggests using the “HALT system” to ask yourself whether or not you’re in any condition to make a rational decision.

The method boils down to taking stock of a few basic needs and asking yourself whether you’re:

Hungry: “Hanger” is real. Low blood sugar can make you feel anxious and cranky (take, for example, a study which found that judges ruled more harshly right before lunch). So before you scald someone with a boiling hot latte, grab a cheese stick.
Angry: If you’re actually experiencing non-food related anger, research shows that “venting” has “virtually no benefits,” and can actually increase negative feelings. Wilding suggests journaling or meditating to re-center. Dear diary, I hate Sven…
Lonely: Humans are social by nature, and turns out, the warmth of your laptop isn’t a replacement for human touch. If you find yourself spiraling, phone-a-friend, or take a break to grab coffee with a coworker.
Tired: Fun fact, going through life in a state of perpetual exhaustion isn’t sustainable. Having good “sleep hygiene,” (a nightly bedtime routine) is just as important as brushing your teeth.

HALT — It’s pretty simple stuff. And your interns will thank you.

The problem with programmatic ads

 

It all started when The Times ran a story highlighting a mid-roll ad for L’Oréal smack dab in the middle of a “hate-filled sermon” a couple weeks ago.

Then Alphabet stock took a 3% tumble, as they and other big brands started pulling their ads off YouTube after finding their logo next to “unsavory” content.

This year, internet advertising around the world is set to pass TV ads for the first time ever and Google has built a massive business on the back of metrics like “reach” and “impressions.”

But apparently, everyone was so obsessed with these metrics, they never asked the basic question,“Where are you actually showing my stuff?”
So now it’s all coming under question

JPMorgan Chase, one of the companies rethinking their ad strategy, narrowed down their whitelist (approved websites) from 400k websites to around 5k.

And if you were picturing a fancy algorithm instantly narrowing the list, think again. They started with the 12k sites (of 400k) that ever recorded a click. Then, an intern manually visited each of them one by one and cut another 7k.

Apart from realizing they should give that intern a raise, Chase also saw almost zero change in overall ad performance.
What? How is that possible?

The claim is that ad tech companies use garbage impressions to artificially adjust the conversion rate to a point where it’s clearly better than the alternatives (print, radio, TV) but still low enough to exhaust ad budgets.

Google gets paid more the more ads are shown — even if only 1% of the placements actually convert. So even though you’re looking for 1,000 people to buy your product, they’re still going to show your ads to 99,000.
But things could be changing

If this unrest continues, we may see a digital enlightenment period, where brands manually control their spend without reliance on programmatic (e.g., algorithms and stuff).

The result? No shampoo ads next to hate speech, more money for the “good” part of the internet, less money for the long tail (the “bad” internet), and fewer days of fresh, line-caught Alaskan salmon at Google’s cafeteria.

Roll over, play dead, good boy!

 

It’s not often 2 rival companies take a step back, consider what’s best for their collective customer base, and decide to tag-team the future hand-in-hand.

But that’s pretty much happened yesterday when Rover acquired DogVacay, the #1 and #2 companies in the dog-sitting space, respectively, in an all-stock deal.

The new entity will operate under the Rover name and, unsurprisingly, Rover CEO Aaron Easterly will be the man in charge.
Honestly, it’s a smart move

They both do pretty much the same thing (think: Airbnb for dog boarding and walking), they both raised a bunch of money from top investors ($138m total), and they’re both doing exceptionally well ($150m in combined bookings).

Instead of competing head-to-head for the foreseeable future, joining forces lets them play to each other’s strengths and focus entirely on doing what they do best — solving annoying problems for pet owners.

For example, Rover grew 9x faster over the past 3 years, but DogVacay makes more money per host.
The riches are in the niches

Easterly’s hinted in the past that they’re planning on an IPO, and they’re now the clear leader in a $15B pet care industry. Not too shabby for taking Fido on walks and asking “who’s a good boy??”

But seriously, it’s easy to forget how much opportunity there is on the fringes.

Speaking of which cats.com is available and up for auction. For a cool $1m, you could start the big cat-sitting startup.

Improve your MEMORY Power with these Simple Tips

Most of us are blessed with amazing set of intelligence and memory power to recollect every incident in very minute details. People often get amazed by seeing people’s memory power and often claim them to be the blessed ones. But recent set of studies related to Neuro Plasticity revealed that anyone can work on his memory power and increase the same significantly with his consistent efforts. It’s set of discipline that one puts himself in to manure his remembrance power.

Tips to Improve your remembering power

All we need to do is to follow some simple tips wholeheartedly and religiously. Those simple tips are as follows:

  • Bring Mindfulness In Life: Person don’t remember any detail of things and keeps forgetting to do list mainly because he is not mindful of his acts. Distraction is what this technology driven world brings in which makes it very difficult for a person to stay aware of this present moment. He keeps living in past, regretting what have happened and keep building plans for the future. In doing so he loses the sense of focus from this present moment and because of this his mind doesn’t capture what is happening now and makes a person forget things often. People can practise mindfulness meditation at least 20 minutes a day to strengthen their awareness in the present moment. In doing they will gain good focus of task in hand and will function efficiently.
  • Take Enough of Sleep: Our brain and its circuitry properly stores information when we are at sleep. In sleep our brain rejuvenates itself and nourishes every neural pathway to function well. It is found in research that person with good memory have tendency to get good deep sleep. So do take ample of deep sleep to make your mind sharper.
  • Eat Right Memory Diet: There are foods which enhance functioning of the brain and makes brain work in more efficient manner. Foods like Almonds, Nuts, Vitamin-C enriched food etc. makes brain more alert and sharp. So people should make that food part of their diet and also they should stay away from junk and frozen foods which makes brain dizzy and dull.
  • Take Notes: Proper notes taking habit helps brain to recollect the sequence of events more easily. So person who aspires to improve their memory should make a habit of writing things down often to have brain hardcode everything.
  • Avoid Multitasking: Brain loses its ability to work or function when it has been put in the circumstance where he is propelled to do more than one task at any point of time. Involving brain in parallel tasks loses its capability to record each set of event independently and makes brain freak out and register events randomly. As it is innate capability of the human brain to do one task at any point of time so if person is involves him in multi-tasking, than he himself is challenging brain to function smoothly. So habits like watching T.V while eating food, listening to music while working, talking to someone while driving is all the examples of the activity which distracts the brain and makes its memory power weak.

Amazon’s A/B testing the produce aisle

 

 

Back in December, you may remember us talking a bit about Amazon Go, a grocery store concept that uses cameras and sensors to track what customers pick up. So ideally, instead of waiting behind someone buying 60 cans of cat food, you could just walk out and get charged automatically.

 

The whole “facial recognition” thing seem like overkill? Well, we thought so too. And apparently, they’re having trouble getting it all to work properly, postponing their planned launch from the end of this month to some unknown future date.

 

But, less than 24 hours after releasing that self-defeating statement, the largest river in the world announced their next grocery store business model, grocery pickup. Fishy timing, great PR move.

They’re calling it AmazonFresh Pickup

 

It all started with straight up grocery delivery (AmazonFresh), then the cashier-less shoplifter haven (Amazon Go), and now their next big thing: Ordering online, driving to the store, and having someone put the groceries into your car (AmazonFresh Pickup).

 

This idea of “click-and-collect” has been popular in the UK for years and Walmart launched the same thing last June in a handful of stores.

 

For now, Amazon’s going to try it with 2 locations in Seattle, making it available exclusively for employees now, and eventually opening it up Prime members.

Seems like they’re grasping at candy straws

 

And for good reason. According to Morgan Stanley Research, the average US household spends about $107 a week on groceries or $5,500 annually.

 

That’s more than double what the average Prime member spends on Amazon per year ($2,500) and 10x what non-members spend.

 

Do a little mental math, and it’s clear that if Amazon can make serious headway in the grocery biz, they’re going to make — carry the 2, divide the square root — a boatload of money.

 

For the time being, however, it’s up to us to decide which of these new ways of buying kombucha and eggs is going to stick. Let’s just hope it’s not drone delivery.

3 Freight Shipping Options Available to You

When shipping freight is one facet of your business, there are a number of logistics companies that can handle this task for you. Before you commit your freight to a transportation company, it is a good idea to get some references and to shop around for the best quotes. Those quotes will vary depending on the shipping option you choose. In some cases, you may have to chose one option over the other due to time, handling or temperature constraints. In other cases, you may have enough wiggle room to choose the least expensive mode.

Here are three shipping options available to you.

Third-Party Logistics

Third-party logistics, aka 3pl shipping, has become a popular shipping option over the last few years. A logistics company essentially takes over the product warehousing, order fulfillment and freight forwarding duties for its client. Additionally, the client is keep apprised of the status of the goods at all times. Completely outsourcing freight responsibilities can be a valuable money and time saver that allows you to focus on other aspects of your business.

Intermodal

Intermodal is a shipping option that combines rail, ship and truck. As the freight travels, it remains in its container and is not touched when it changes from one transport mode to another. Intermodal has grown in popularity because it has proven to be efficient due to the rail component. Since trains receive the right of way on the road and do not have to battle traffic, rail transport is productive. Additionally, rail transport is not affected by higher gas prices and labor shortages, so it remains cost-efficient.

Over the Road

Over the road (OTR) shipping offers the most flexibility in regards to the types of freight that can be handled. OTR can accommodate products that require a certain temperature setting like food products, are less than a truckload or must be transported on a flatbed. Shipments that must arrive by a certain date and time, for example, should be sent OTR since the rest of the load can be worked around the time-sensitive one. When shipments are less than a truckload but exceed a certain volume, OTR will offer the best rate, too.

Ensuring your freight is delivered on-time and without damages does not have to be time-consuming. Transportation companies offer third-party logistics, intermodal and over the road options that get the job done.

BuzzFeed plans to go public — OMG cute!

 

According to a scoop from Axios, the master of virality plans to go public in 2018, and it’s gonna be hot AF.

The source of such gems like “Stoned People Get Surprised With A Sloth,” has already turned down multiple acquisition offers and it looks like they’re finally making good on CEO Jonah Peretti’s IPO promises.

Which is a rare move in media these days compared to the other “Big Four” digital content companies, including Vox, Vice, and Group Nine Media (owns Thrillist, NowThis, The Dodo and Seeker).

Rumor has it Vice is looking to sell, and neither Vox, nor Group Nine has plans to IPO in the near future.
These old people are helping millennial publishers expand

BuzzFeed, like its peers, has partnered with a traditional media companies (NBC) to expand its media offerings beyond listicles: NBC now owns stake in both BF and Vox, Disney in Vice, and Discovery in Group Nine.

Recently, they even announced a plan to leverage NBC’s cable audience by co-authoring an original, true-crime TV series, much like Netflix’s Making a Murderer (clapback alert!).

At the same time, a series of journalism hires, including their editor-in-chief from Politico, has helped them expand from stuff like dog engagement photos into a legitimate source of investigative news.
Only ‘90s VCs will get this

BuzzFeed is uniquely positioned as a media company with the sensibility and structure of a tech company, and investors are taking note.

Their valuation at the end of 2016 hit $1.7B after NBC doubled down on their investment with another $200m round, and Peretti claims revenue grew more than 65% in last year.

And hey, while they might not have the BUZZ ticker name locked down yet, they can tell you “Which Beyonce Hit You Are Based On Your Zodiac Sign.”

The Bloomberg terminal bubble finally burst

 

Last year, the number of Bloomberg terminals, which let bankers analyze real-time financial market data and place trades, dropped for the second time since the company’s creation in 1981.

The only other time? During the global financial crisis. Which is pretty significant, because currently, the demand for financial data is as healthy as ever.

Global spending on financial info reached an all-time high at $24.7B in 2016, so one would think that terminals would be reaping the benefits.
But it’s not the market… It’s Bloomberg

First of all, to use the technology you still have to lease a physical system, which is insane. That’d be like Microsoft making you buy a whole separate computer to use Excel.

Plus, the setup itself hasn’t changed much since it launched 35 years ago — it still features an old school color-coded keyboard and monitors with colored text on a black screen that look like something out of a 1980s hacker movie. And it costs $20k per user per year to lease one of these suckers.

That’s led to huge customers like Bank of America and JPMorgan cutting 7k terminals to save money, while competitors like Money.Net and Sentieo are cropping up all over the place, offering similar services for half the price.
Which is bad news for the ‘berg

Because try as they might to diversify into segment like business news media, they’re still heavily reliant on their terminals to bring in the vast majority of their $9B in revenue.

And, with new technology continuing to automate traders out of a job, the outlook for companies willing to purchase a $20k monitor isn’t exactly rosy.

5 Warning Signs that you are getting less Conversions

Getting more conversions is an important thing if you are promoting something online. We all plan to increase our conversions in our own ways. But not every marketer plans how to deal with situations when your conversions are going down.

Conversion doesn’t always mean that you have to sell some product or some services, it also means you have to get some data from your target audience and this data can be anything including emails, phone numbers that you could later use in your marketing campaigns.

But have you wondered when you should start worrying about getting less conversions?

While you might have read many other posts that provide you tips to increase your conversions, there aren’t many post that might be able to help you in identifying situations when your conversions are going down.

In this post I am going to share 5 warning signs that might lead to your campaign going into waste if you don’t act on them when the time is right.

Without any further ado, let’s get right into it!

Your website’s bounce rate is going up!

Bounce Rate is a term that refers to the percentage of people leaving the website immediately after viewing just one page in a visit. The lesser the percentage is, the better and more comfortable the user feels on your web page.

High bounce rate can be a result of a lot of things. It can be your server being slow to respond, it can be the look of your webpage, it can be the number of ads that can be annoying to the users or it can be a simple fact that the content on your website doesn’t appeal to your users.

You can take some measures like changing your servers, looks of your website and even reducing the number of ads you show in order to reduce bounce rate.

You are getting less sign-ups for your services

Online businesses rely on user accounts to gather data about their users so that they would be able to sell them their services. But you might get less number of sign-ups because it might be hard for your users to sign-up on your website.

You can easily fix this by using a service that allows your users to sign-up easily. Services like LoginRadius.com work in an amazing way when it comes to making the sign-up and login process easy for the user. They use the concept of social media login as well as customer registration and apply them to make it easier for the users to sign-up and login to your websites.

 

They pull the data from the social media sites like Facebook, Google etc. and allow the users to sign-in using their social media accounts which just takes a few clicks instead of filling up a long boring form.

This results in a better user accumulation and data collection.

You are getting views, visitors but not conversions

Traffic matters a lot but it is up to you to find a way to convert the traffic. You need to target different type of audience for different types of campaigns. Social media is one of the biggest sources of traffic across the websites nowadays so it is important to see how your users are interacting with your website.

Services like social analytic will help you analyze the behavior of users on your websites. You don’t need to buy social analytic in a different package. You actually get it included when you get a plan for social sign-on on your website.

Your content is not reaching the target audience

It is important for your sales pitch to reach your target audience and just relying on search engines is an old technique now. People like to use social media sites to their advantage and use viral marketing to get more audience.

 

So, make sure that you use techniques like locking content for users. They can get the content they are looking for by just performing a social media action like tweeting, liking or giving a +1.

Your traffic is decreasing day by day

A good marketing campaign needs constant traffic till the last day of the campaign. You cannot have a successful campaign unless there is a constant flow of traffic to the main page where conversion happens.

 

Use techniques like SEO, SMO and even sending Press Releases in order to make some noise about your campaigns. The more traffic you have, the better chances of conversion there will be.

Also Check: How to improve website traffic after publishing a post

Verdict

Good campaigns require proper attention so that they convert better and give you good results constantly. Making sure everything with your campaign is right is your own responsibility. In this post we have mentioned just five such warning signs that you should regularly check for when you are running a campaign. Make sure you take care of all these points and more. Let your imaginations run wild and have a great converting campaign!