Amazon’s A/B testing the produce aisle

 

 

Back in December, you may remember us talking a bit about Amazon Go, a grocery store concept that uses cameras and sensors to track what customers pick up. So ideally, instead of waiting behind someone buying 60 cans of cat food, you could just walk out and get charged automatically.

 

The whole “facial recognition” thing seem like overkill? Well, we thought so too. And apparently, they’re having trouble getting it all to work properly, postponing their planned launch from the end of this month to some unknown future date.

 

But, less than 24 hours after releasing that self-defeating statement, the largest river in the world announced their next grocery store business model, grocery pickup. Fishy timing, great PR move.

They’re calling it AmazonFresh Pickup

 

It all started with straight up grocery delivery (AmazonFresh), then the cashier-less shoplifter haven (Amazon Go), and now their next big thing: Ordering online, driving to the store, and having someone put the groceries into your car (AmazonFresh Pickup).

 

This idea of “click-and-collect” has been popular in the UK for years and Walmart launched the same thing last June in a handful of stores.

 

For now, Amazon’s going to try it with 2 locations in Seattle, making it available exclusively for employees now, and eventually opening it up Prime members.

Seems like they’re grasping at candy straws

 

And for good reason. According to Morgan Stanley Research, the average US household spends about $107 a week on groceries or $5,500 annually.

 

That’s more than double what the average Prime member spends on Amazon per year ($2,500) and 10x what non-members spend.

 

Do a little mental math, and it’s clear that if Amazon can make serious headway in the grocery biz, they’re going to make — carry the 2, divide the square root — a boatload of money.

 

For the time being, however, it’s up to us to decide which of these new ways of buying kombucha and eggs is going to stick. Let’s just hope it’s not drone delivery.

3 Freight Shipping Options Available to You

When shipping freight is one facet of your business, there are a number of logistics companies that can handle this task for you. Before you commit your freight to a transportation company, it is a good idea to get some references and to shop around for the best quotes. Those quotes will vary depending on the shipping option you choose. In some cases, you may have to chose one option over the other due to time, handling or temperature constraints. In other cases, you may have enough wiggle room to choose the least expensive mode.

Here are three shipping options available to you.

Third-Party Logistics

Third-party logistics, aka 3pl shipping, has become a popular shipping option over the last few years. A logistics company essentially takes over the product warehousing, order fulfillment and freight forwarding duties for its client. Additionally, the client is keep apprised of the status of the goods at all times. Completely outsourcing freight responsibilities can be a valuable money and time saver that allows you to focus on other aspects of your business.

Intermodal

Intermodal is a shipping option that combines rail, ship and truck. As the freight travels, it remains in its container and is not touched when it changes from one transport mode to another. Intermodal has grown in popularity because it has proven to be efficient due to the rail component. Since trains receive the right of way on the road and do not have to battle traffic, rail transport is productive. Additionally, rail transport is not affected by higher gas prices and labor shortages, so it remains cost-efficient.

Over the Road

Over the road (OTR) shipping offers the most flexibility in regards to the types of freight that can be handled. OTR can accommodate products that require a certain temperature setting like food products, are less than a truckload or must be transported on a flatbed. Shipments that must arrive by a certain date and time, for example, should be sent OTR since the rest of the load can be worked around the time-sensitive one. When shipments are less than a truckload but exceed a certain volume, OTR will offer the best rate, too.

Ensuring your freight is delivered on-time and without damages does not have to be time-consuming. Transportation companies offer third-party logistics, intermodal and over the road options that get the job done.

BuzzFeed plans to go public — OMG cute!

 

According to a scoop from Axios, the master of virality plans to go public in 2018, and it’s gonna be hot AF.

The source of such gems like “Stoned People Get Surprised With A Sloth,” has already turned down multiple acquisition offers and it looks like they’re finally making good on CEO Jonah Peretti’s IPO promises.

Which is a rare move in media these days compared to the other “Big Four” digital content companies, including Vox, Vice, and Group Nine Media (owns Thrillist, NowThis, The Dodo and Seeker).

Rumor has it Vice is looking to sell, and neither Vox, nor Group Nine has plans to IPO in the near future.
These old people are helping millennial publishers expand

BuzzFeed, like its peers, has partnered with a traditional media companies (NBC) to expand its media offerings beyond listicles: NBC now owns stake in both BF and Vox, Disney in Vice, and Discovery in Group Nine.

Recently, they even announced a plan to leverage NBC’s cable audience by co-authoring an original, true-crime TV series, much like Netflix’s Making a Murderer (clapback alert!).

At the same time, a series of journalism hires, including their editor-in-chief from Politico, has helped them expand from stuff like dog engagement photos into a legitimate source of investigative news.
Only ‘90s VCs will get this

BuzzFeed is uniquely positioned as a media company with the sensibility and structure of a tech company, and investors are taking note.

Their valuation at the end of 2016 hit $1.7B after NBC doubled down on their investment with another $200m round, and Peretti claims revenue grew more than 65% in last year.

And hey, while they might not have the BUZZ ticker name locked down yet, they can tell you “Which Beyonce Hit You Are Based On Your Zodiac Sign.”

The Bloomberg terminal bubble finally burst

 

Last year, the number of Bloomberg terminals, which let bankers analyze real-time financial market data and place trades, dropped for the second time since the company’s creation in 1981.

The only other time? During the global financial crisis. Which is pretty significant, because currently, the demand for financial data is as healthy as ever.

Global spending on financial info reached an all-time high at $24.7B in 2016, so one would think that terminals would be reaping the benefits.
But it’s not the market… It’s Bloomberg

First of all, to use the technology you still have to lease a physical system, which is insane. That’d be like Microsoft making you buy a whole separate computer to use Excel.

Plus, the setup itself hasn’t changed much since it launched 35 years ago — it still features an old school color-coded keyboard and monitors with colored text on a black screen that look like something out of a 1980s hacker movie. And it costs $20k per user per year to lease one of these suckers.

That’s led to huge customers like Bank of America and JPMorgan cutting 7k terminals to save money, while competitors like Money.Net and Sentieo are cropping up all over the place, offering similar services for half the price.
Which is bad news for the ‘berg

Because try as they might to diversify into segment like business news media, they’re still heavily reliant on their terminals to bring in the vast majority of their $9B in revenue.

And, with new technology continuing to automate traders out of a job, the outlook for companies willing to purchase a $20k monitor isn’t exactly rosy.

5 Warning Signs that you are getting less Conversions

Getting more conversions is an important thing if you are promoting something online. We all plan to increase our conversions in our own ways. But not every marketer plans how to deal with situations when your conversions are going down.

Conversion doesn’t always mean that you have to sell some product or some services, it also means you have to get some data from your target audience and this data can be anything including emails, phone numbers that you could later use in your marketing campaigns.

But have you wondered when you should start worrying about getting less conversions?

While you might have read many other posts that provide you tips to increase your conversions, there aren’t many post that might be able to help you in identifying situations when your conversions are going down.

In this post I am going to share 5 warning signs that might lead to your campaign going into waste if you don’t act on them when the time is right.

Without any further ado, let’s get right into it!

Your website’s bounce rate is going up!

Bounce Rate is a term that refers to the percentage of people leaving the website immediately after viewing just one page in a visit. The lesser the percentage is, the better and more comfortable the user feels on your web page.

High bounce rate can be a result of a lot of things. It can be your server being slow to respond, it can be the look of your webpage, it can be the number of ads that can be annoying to the users or it can be a simple fact that the content on your website doesn’t appeal to your users.

You can take some measures like changing your servers, looks of your website and even reducing the number of ads you show in order to reduce bounce rate.

You are getting less sign-ups for your services

Online businesses rely on user accounts to gather data about their users so that they would be able to sell them their services. But you might get less number of sign-ups because it might be hard for your users to sign-up on your website.

You can easily fix this by using a service that allows your users to sign-up easily. Services like LoginRadius.com work in an amazing way when it comes to making the sign-up and login process easy for the user. They use the concept of social media login as well as customer registration and apply them to make it easier for the users to sign-up and login to your websites.

 

They pull the data from the social media sites like Facebook, Google etc. and allow the users to sign-in using their social media accounts which just takes a few clicks instead of filling up a long boring form.

This results in a better user accumulation and data collection.

You are getting views, visitors but not conversions

Traffic matters a lot but it is up to you to find a way to convert the traffic. You need to target different type of audience for different types of campaigns. Social media is one of the biggest sources of traffic across the websites nowadays so it is important to see how your users are interacting with your website.

Services like social analytic will help you analyze the behavior of users on your websites. You don’t need to buy social analytic in a different package. You actually get it included when you get a plan for social sign-on on your website.

Your content is not reaching the target audience

It is important for your sales pitch to reach your target audience and just relying on search engines is an old technique now. People like to use social media sites to their advantage and use viral marketing to get more audience.

 

So, make sure that you use techniques like locking content for users. They can get the content they are looking for by just performing a social media action like tweeting, liking or giving a +1.

Your traffic is decreasing day by day

A good marketing campaign needs constant traffic till the last day of the campaign. You cannot have a successful campaign unless there is a constant flow of traffic to the main page where conversion happens.

 

Use techniques like SEO, SMO and even sending Press Releases in order to make some noise about your campaigns. The more traffic you have, the better chances of conversion there will be.

Also Check: How to improve website traffic after publishing a post

Verdict

Good campaigns require proper attention so that they convert better and give you good results constantly. Making sure everything with your campaign is right is your own responsibility. In this post we have mentioned just five such warning signs that you should regularly check for when you are running a campaign. Make sure you take care of all these points and more. Let your imaginations run wild and have a great converting campaign!

 

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